Digital marketing is one of the best ways to earn money from home, but it can be difficult to navigate. There are so many choices when it comes to blogging, podcasting, freelancing, and more, that knowing where to start can be overwhelming. This article outlines the different types of digital marketing and will help you decide which one(s) are right for you. Then it will direct you toward resources that can help you get started!
Paid Influencers
You might not have heard of them, but that doesn’t mean they aren’t a legitimate thing. The traditional definition of influencer in social media channels such as Instagram and Facebook are celebrities, comedians, athletes, and other public figures that people look up to because of their fame and success. But with social media being a massive platform today, anyone can be an influencer—even everyday moms or dads with hundreds or thousands of followers on various platforms. It is then only logical for companies (or brands) to pay said influencers for their support. For example, you could be paid anywhere between $50- $500 per sponsored post via Instagram depending on your reach (amount of followers). But what happens if you don’t have any followers yet?
Sell your skills on Fiver
If you have special skills, there’s a good chance you can sell them on Fiverr. There is a wide range of services offered, from graphic design and consulting up to coding work. When starting out, I recommend picking an easy-to-understand service like
writing or content creation and working your way up to bigger jobs as you become more skilled and experienced. Don’t be afraid of putting in lots of hours—you can set your own rates on Fiver.
Digital Marketing Degree vs Self-Learning
There are pros and cons for both self-learning and taking classes. If you take an online course, you’ll learn theory as well as specifics that may not be as applicable in your area of interest. But if you self-learn, there’s a chance you won’t
understand how everything fits together and could miss out on valuable information that would help you grow your business further. Also, many employers want candidates who have taken specific online courses or earned a degree—at least at first. So while you might gain valuable knowledge by working on your own, it’s important to have some sort of certification or educational background to get ahead in your career.
Best Podcasts for Digital Marketing Insights
One of my favorite places for gaining insights on new digital marketing tactics and strategies is podcasts. That’s because they are easy and inexpensive to listen to, there are thousands of them available covering every niche topic, and they are a great way to pass time while doing repetitive tasks. My two favorite podcasts (there are many more) that help inform me about trends in digital marketing tactics that I can implement myself as an SMB: Social Media Marketing World Podcast; Smart Passive Income Podcast. If you’re looking for more podcast suggestions, here’s a list of the top podcasts for marketers based on audience size with links below!
Best Twitter Accounts to Follow
There are millions of Twitter accounts out there, but following them all would be impossible. Even if you could follow all of them, why would you want to follow an account that had nothing to do with your line of work? So we’ve done some digging and come up with a list of the 50 Twitter accounts that every marketer should be following. You’ll find everything from writers and journalists (the most influential types in any industry) to analysts, bloggers, VCs, and more. Best of all, if you follow these 50 accounts consistently for about a month or two, you’ll likely start seeing dozens more relevant accounts pop up in your feed as these users retweet each other and expend each other through digital marketing.
Best Job Boards for Digital Marketers
A lot of marketers prefer to hunt for jobs on sites like Indeed, Simply Hired, and Monster. While these platforms are great resources, they’re also extremely crowded. That makes it hard for freelancers to stand out—or even be seen. In fact, a recent study by e-Marketer found that online job boards account for just 5% of all US job ads. If you want to boost your chances of catching a hiring manager’s eye, try focusing your search on niche sites and job boards that cater specifically to digital marketing.
Best Slack Channels for Digital Marketers
We’ve compiled a list of Slack channels we like, along with links and short descriptions. These channels are full of people willing to help each other out, discuss their strategies, and bounce ideas off one another—and you can join these communities
right now: Digital marketing Nomads (no link as it’s a closed channel), Founders/CEOs, Freelancers, Online Earning, Growth Hackers. If you have any channels that you love, please let us know in the comments below!
Best Webinars for Newbies
As a beginner, you don’t have enough money in your account to pay for expensive training. This can make it even harder for you because you aren’t able to learn from people who really know what they are doing and can help guide you down a path that
will get results. That is why I recommend starting with webinars. They are online events that are usually hosted by very successful people in their niche or by experts on specific topics and products through digital marketing.
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